About C2E: See to Equestrian

C2E Equestrian is a brand created and designed to meet the wear and tear of equestrian life, all day and every day. C2E blends timeless tradition with modern equestrian sport. Our mission is to simplify and elevate the equestrian lifestyle with thoughtfully designed, high-quality essentials for riders, horses, and their companions.

At C2E, our brand is rooted in purpose and identity. Our monogram logo reflects our historical roots, while our core colors are:

Green — vitality and nature (and all horses’ favourites; some juicy grass!)
White — simplicity and freshness
Burgundy — warmth and individuality

These colors symbolize the spirit of our brand.

Our Vision and Mission

Vision: To equip equestrians with exceptional products that enhance their daily lives — from riding essentials to stable and lifestyle needs.

Mission: To create products that combine quality, functionality, and style, making every equestrian’s day easier.

Our Values

C2E is guided by core principles:

• Positivity: We inspire confidence and joy in riders and their horses.
• Sustainability: Committed to eco-friendly practices and ethical production.
• Horsemanship & Welfare: Prioritizing the comfort and safety of riders and horses.
• Passion for Horses: Honoring the profound bond between humans and animals.
• Innovation: Continuously enhancing designs for performance and longevity.
• Human Rights: Ensuring fairness and safety across our supply chain.
• Inclusivity & Accessibility: Designing for all equestrians, regardless of background or ability.
• Integrity: Acting with honesty, transparency, and accountability.

Our Products

We proudly introduce our first collection, Equissentials, a timeless line of essential gear and apparel designed for both riders and horses. These everyday classics prioritize comfort, quality, and functionality, offering durable, stylish options that transcend fleeting fashion trends.

Looking ahead, we will expand with seasonal collections to complement our core line, ensuring equestrians always have access to the best tools and apparel for their journey.

Why Choose C2E?

• High-Quality Products: Durable, stylish, and functional designs.
• Sustainability: Eco-friendly materials and ethical production processes.
• Experienced Leadership: A seasoned team with decades of expertise in equestrian and fashion industries.
• Efficiency: Streamlined operations for competitive pricing.

Our Team

Behind C2E is a dedicated team led by Marianne Kjærnli Fossum (CEO) and Lasse Julsen (COO), veterans in the equestrian and fashion industries with decades of experience shaping top brands. Supported by Xania Group, we combine expertise, passion, and innovation to deliver excellence.

At C2E, we do not just create products; we cultivate a lifestyle that celebrates the bond between equestrians and their horses. Together, we redefine what it means to be an equestrian brand.